An Investigation on Factors that Influence the Customer Decision Making to Attend Sport Event and Product Differentiation Strategies Employed by Event Organizers
نویسندگان
چکیده
منابع مشابه
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according to webster and wind (1972) and anderson et al (1987), “organizational buying is a complex process and involves many people from different functional areas, multiple goals and potentially conflicting decision criteria. moreover, the customers of today are also more knowledgeable and selective when making their purchasing decisions. since a key to organizational survival is the retentio...
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ژورنال
عنوان ژورنال: Journal of Physical Fitness, Medicine & Treatment in Sports
سال: 2018
ISSN: 2577-2945
DOI: 10.19080/jpfmts.2018.02.555589